On January 28, 2025, at 4:32 PM, a traffic incident occurred on the New York State Thruway, specifically on the eastbound lanes of I-90. This crash took place just after Exit 48A, near Pembroke, which is accessible via Route 77. Pembroke is a small town located in Genesee County, New York, known for its rural charm and proximity to major roadways, making it a vital link for commuters and travelers in the region. The New York State Thruway, a critical artery for transportation, connects major cities and facilitates the movement of goods and people across the state. The incident at this location may have caused significant delays, affecting the flow of traffic on this busy thoroughfare. The surrounding area is characterized by a mix of residential and commercial zones, with nearby attractions such as Darien Lake Theme Park and the scenic beauty of the Finger Lakes region. The timing of the crash, during the late afternoon, likely coincided with peak travel hours, potentially exacerbating congestion and impacting local and long-distance travelers. Motorists in the area were advised to stay informed about the situation and consider alternative routes to avoid delays. The New York State Thruway Authority and local law enforcement were expected to manage the scene and restore normal traffic conditions as swiftly as possible. This incident highlights the importance of staying updated on traffic conditions, especially in regions with high commuter traffic and significant roadway intersections.